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  1. WEBSITE IS OPEN!
  2. Our website is currently in soft launch.
  3. Every purchase helps support Nova survivors and IDF reservists through direct donations

Matan Abir Lev

The project was founded by Matan Abir Lev, a former IDF combat officer (Captain) who served in multiple frontline operations, including Gaza and Lebanon. After October 7th, when he lost his cousin in the Nova massacre and his sister narrowly survived, Matan returned to command in combat once again. His story of resilience and leadership has brought him to audiences in the U.S. and beyond, where he continues to share Israel’s reality and spirit.

Matan built Heroes Art as a way to combine business with purpose: supporting Israeli families, creating opportunities for artists and veterans, and channeling part of the revenue into charitable donations that help communities in need.

Here, every item carries a story. Every purchase makes an impact. And every supporter becomes part of

Who We Are

Heroes Art was founded with a simple mission: to support Israel’s heroes—soldiers, reservists, survivors of the Nova festival, and their families—through creativity, resilience, and community.

Our platform brings together unique works of art, Judaica, and meaningful creations made by Israelis whose lives were shaped by courage and sacrifice. Every purchase is more than just a gift or a beautiful item—it is a direct way to stand with Israel and empower the people who protect and rebuild it.

Listen to Matan’s story — a video produced as part of FIDF’s October 7th Memorial Project, featuring interviews with commanders and soldiers who took an active part in the war.

Our Core Values

Part of every purchase goes to projects in Israel that help recover and rebuild Nova survivors, IDF reservists, and their families.
See Our Partners to learn where your donation goes.

Community Restoration

Rebuilding and strengthening the communities of Nova survivors, IDF reservists, and their families - through art, unity, and shared purpose.

Purpose-Driven Giving

Every purchase directly contributes to trusted organizations that support those who protected and endured. Giving is not an option - it’s part of who we are.

Empowerment Through Art

We provide artists, soldiers, and survivors with a platform to heal, create, and rebuild their lives with dignity, hope, and strength.

Unity & Solidarity

Bringing together Israel supporters around the world - Jewish and non-Jewish alike - to stand for courage, resilience, and light born from Israel’s hardest days.