Israeli Memorial Day 2026

Memorial Day always takes us to a deep place of pain.
Names, faces, moments that never return. Friends and family who never come back.

I grew up as a combat soldier in the Combat Engineering Corps.
I went through training, deployments, and fighting - and along the way, I lost both friends and family members who meant the world to me.
People we laughed with, dreamed with, and planned entire lives ahead with.

But Memorial Day is not only about what we’ve lost -
it’s also about what remains with us. About what we choose to do with it.

We chose to rise.
To build. To create. To continue.
Not because it’s easy - but because it’s the only way to truly honor those who are no longer here.

From this pain, this initiative was born -
to connect people, communities, and the bond between Judaism and Israel.
To give a platform to those who went through the unimaginable — and give them a way to create, earn, and move forward.

This is not a “business” - it’s a mission.

May their memory be a blessing

AM ISRAEL CHAI!!!

Matan